This increases the total cost of every transaction FireShot earns. Many storefront and ecommerce tools charge additional service fees on top of a transaction fee for every online purchase from the FireShot website. Evgeny’s primary concern was to find a way to increase FireShot’s conversion rates.Įcommerce platform service fees add to the total cost.Įvgeny realized that the process of building a functioning ecommerce store from scratch brought up a variety of unexpected fees. According to buySAFE, a comprehensive consumer confidence program for online retailers, a staggering 98 percent of online shoppers who visit web storefronts will leave without making a purchase. This led to a direct loss of revenue from abandoned sales. Like many online sellers, FireShot struggled to encourage website visitors to complete their purchase after they placed an item in their shopping cart. Traditional shopping carts suffer from low conversion rates.
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